Extended
protection

Armor All has incredible brand awareness for the automotive appearance and protection category. Moving into other classes of trade presented a challenge: How to adapt this extremely well-know visual equity so it appeared credible in very different places. People would know the brand, but our task was giving them permission to trust it in a different channel altogether.

Armor All outdoor

The home care DIY category called for developing a friendly but powerful shelf presence acceptable to men and women. Orange would tie the products visually to the masterband automotive line, but we needed to distance the look and feel so it would be believable. The packaging and print ads told consumers this was a great new product from a trusted brand.

Armor All windshield wipers

Windshield wipers is a category of high importance and high consumer confusion. Armor All felt it could simplify the shopping experience for consumers. By using its powerful viking equity, highly shop-able benefits, and a clear message of longer lasting performance, BrandSmyth developed successful packaging that simply and clearly told the story.

An application guide and trade advertising was developed for the product launch.

Social media, point of sale, and infographics helped consumers understand key product benefits and differences.

National display program

A national display program was developed by BrandSmyth to house all manner of Armor All products. The design exploration focused on how to best express the core of what Armor All stood for.