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Peter Smyth, Principal

An award-winning, senior creative director with 29 years experience in Identity, Brand Design and Social Media. He has launched new brands and revitalized existing ones in diverse categories such as: Personal & health care, food & beverage, home care, natural and organic products, automotive, electronics, DIY, spirits, and many others.

Through a strategically-grounded use of content, structural form, iconic identity, break-through design language, and ownable benefits, Peter has enjoyed remarkable success in maximizing bottom line sales for hundreds of products.

Contact: Peter@brandsmyth.com / 203-216-3194

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