Business
to business

Lotito Foods rebrand

Lotito Foods is one of the most innovative cheese makers in the United States. Their identity portrayed a traditional ‘Italian’ cheese maker steeped in tradition, but not nimble and inventive. We explored a variety of logos to give the first impression that Lotito is a forward-thinking partner capable of thinking outside the box.

The final identity and business cards portrayed the company as future-oriented, powerfully confident and bold. The impression helped the trade separate the old-fashioned reputation of the company for a modern one. The tagline “Bring us your big problems” piqued interest in the company as a fearless partner to work with.

Trade Communications

Trade communications were developed for a variety of programs. The strategy developed by BrandSmyth emphasized the uniquely innovative character of the company, its products, and its food-technology solutions.

BrandSmyth developed several visual infographics to better communicated the subtle power of Lotito’s capabilities. For a global Italian restaurant chain, they developed a highly valuable standardization methods for producing lasagna.

Granahan Investments rebrand

Granahan Investment Management is a mid-sized investment house that needed to rebrand and modernize their brand to be more contemporary; while still maintaining trust. The following exploration, and final brand elements, were developed to help the company position themselves for the future.

Website and trade advertising

GIM’s website was redesigned with the new graphic visual language. A trade ad campaign was developed that built on their reputation and ability to find future corporate titan’s in the forrest of small cap stocks.