A healthy
snack for
c-stores
Norseland, a division of Tine Norway, created a line of bite-sized cheeses to capitalize on the need for healthy snack options in the convenience category. These cheese squares were flavored with delicious spices and could replace an ‘empty carb’ snack with a high-protein, real cheese solution. BrandSmyth was asked to craft an entirely new brand that was fun, engaging, and accurately told the product story.
Naming Study
Our first objective was to name the brand. We conducted a strategic naming study that covered a wide range of ground: Imagery focused names, cheese-related names, and trendy names related to the more crafted food, farm-to-table movement in the US. The actual cheese is depicted below.
Design Exploration
Once the names were narrowed down to two, we explored designs that would bring both to life in an entertaining, light-hearted manner. Taste-appeal was vital as was communicating this was real cheese and had health benefits like protein, calcium and other vitamins.
Final packaging design
The final packaging was intensely bright to pop off the shelf and engage consumers visually. Flavor photography brought delicous taste appeal, call-outs informed benefits, and the tagline “The Better Way to Snack” positioned the brand as something different in the convenience store category.
Extending the brand
The brand was extended a best-selling 3-pack, DRC’s, Point-of-sale, trade materials, and usage illustrations. An additional headline “Blast through your day with flavor!” gave the brand a youthful energy appealing to all generations.
