Mastering
a master
cheese

Pop-Up Experience NYC

In 2018, Jarlsberg installed a pop-up experience at Sockerbit in the East Village of NYC. This Norwegian candy store was converted to be an interactive, viral smash hit with high foot traffic and brand awareness that far exceeded expectations. BrandSmyth developed all the graphic design, social media “selfie” stations, signage, and wall art shown here.

Cheese Crisps packaging, micro-site, and trade ad

Jarlsberg Cheese Crisps were designed to widen the appeal of Jarlsberg to a broader cheese-loving audience. BrandSmyth completed a packaging redesign, microsite, and trade ad to support this initiative.

Masterbrand packaging

BrandSmyth implemented a complete masterband overhaul to the U.S. cheese packaging. Additionally, we launched several new products, configurations, and display ready shippers.

Trade communications

To support Jarlsberg at conferences; trade ads, collateral pieces, and show graphics were completed. Silly and entertaining coasters were developed as direct mail pieces for buyers and prospective clients. These coasters were a hit and can still be found on many store buyer’s desks in the US.