Social
media

BrandSmyth offers a cost-effective, turnkey solution to help brands manage their social media news feeds. This includes comprehensive content & platform strategy, community management, copywriting, all creative content, influencer marketing, and advertising management. The brands show below used these services to grow their engagement with consumers.


Snøfrisk spreadable goat cheese

Snøfrisk spreadable cheese is imported from Norway. The product is delicious, flexible, and flavorful. While the brand is available coast-to-coast, we needed to expand awareness of the product to gain trial. We developed a communication strategy that was lighthearted, frisky and upbeat. We engaged consumers throughout the country visually with delicious recipes, photography, and animations and increased interest in buying the cheese.

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Animated post creative

Many social media users prefer to watch moving images. These animated posts were created from static images to lower costs and increase engagement. While a video shoot can cost in the thousands of dollars, these posts were created on desktop systems with available photography in a matter of hours.

Photography and static post creative

The strategy we employed for Snøfrisk static imagery was to educate consumers about how to use the cheese as well as tempt them with appetizing, delicious recipes. We also used occasional humor to create additional engagement.


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Tine Brunost

Tine Brunost is a traditional Norwegian cheese made from caramelized goat’s milk. It’s a huge family tradition in Norway and the center of family life for holidays. To introduce it to Americans, we needed to show the cheese being used, excite them about Norway and its traditions, and help them find the cheese at retail through community support on Facebook.

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Animated post creative

These posts are examples of repackaging existing creative assets into a usage theme to delight consumers. All the creative executions taught viewers something about the cheese and drove home a usage occasion where they couldn’t go wrong.


Photography and static post creative

Tine Brunost is a traditional cheese used in sweet and slightly sweet occasions. It is a tricky cheese that does not go with everything. Americans needed to be taught how to use the cheese and how it helps you live like a Norwegian.


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Flyp nebulizer

Flyp nebulizer is a game-changing medical device for asthma/COPD. This device launched in 2018 to great professional acclaim but with few initial sales. By marketing extensively on social media, portraying the brand as empowering, and by focusing on key product benefits, we were able to construct a DTC revenue stream that fueled growth.

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Animated post creative

Animations for Flyp used 3D renderings, a copy-centric approach, and beautifully consistent design language to captivate consumers on Facebook and Instagram. These animations served as the key vector for users to know about the brand.


Photography and static post creative

A variety of photography, renderings, and graphics showed the device into dozens of scenarios. We engaged consumers with humor, information, lifestyle and blogs. Many of the visuals shown below were stock images that were retouched with the unit and curated to tell the Flyp story, its benefits, and how it will help change your life.

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Jarlsberg USA

Jarlsberg is a cheese with high brand awareness but with low household penetration. BrandSmyth used a comprehensive approach to their Social Media content that helped the brand become more top of mind when consumers are at the store. By showing the cheese in countless usage occasions, we emphasized its flexibility and the endless pairing possibilities.

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Animated post creative

Jarlsberg has an extensive image library that was repurposed into fun, engaging animations. Influencers who created recipes would provide more images that could be animated into simple steps; avoiding the need for a costly video shoot.


Photography and static post creative

Jarlsberg created regional promotions with breweries and wine bars that would sample the cheese. Images of these events drove additional interest in the brand. Influencers and on-trend recipes helped the cheese appear relevant, increased engagement, and educated consumers on how easy it was to use the cheese.

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